Digital Marketing & Marketing Strategy

work experience

Solutions Consultant

Adobe

​July 2018 - Present

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I help Fortune 500 companies understand how Adobe's products and solutions can benefit their digital efforts and help to empower their teams. I provide technical support, strategy, and expertise on Adobe Marketing Cloud, Adobe Analytics (formerly known as Omniture SiteCatalyst), Adobe Target (formerly known as Test&Target) and Adobe Social.

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Principal Consultant

Left Brain + Right Brain Consulting Services

​July 2017 - Present

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Founded by Jeremy A Roberts, Left Brain + Right Brain is a method and practice, for those seeking both personal growth and professional advancement, that creates a new approach to the collection, interpretation, and communication of the information and data we collect. Left Brain + Right Brain is realized through processing and interpreting data through a holistic lens, integrating both qualitative and quantitative data and information.

Left Brain + Right Brain Consulting Services is a digital marketing and marketing strategy conglomerate that brings together the principles of analytical and creating marketing and develops custom marketing solutions that drive data driven personalized marketing + customer experience. We believe in integrating science with art, numbers with facts, and quantitative with qualitative. 
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We are not your typical "Marketing Agency"​ or "Marketing Consulting Firm"​. We do not practice or believe in fads, viral marketing, or hacks. Mainly because many of those one-off successes are rooted in luck and coincidence. We believe in tested, scalable, and data-driven marketing that brings together the best in digital and traditional strategies that seeks out to understand what your customers are doing, why they are doing it, and how we can engage with them to meet the client's stated goals.
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Our conglomerate of resources and services have worked with startups and small-to-medium sized businesses to corporate giants and from budgets of $500 to over $1M per month. Our goal is to find the best offering to help our clients find growth opportunities and create acceleration through marketing programs and strategies that drive funnel conversion.​

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Adjunct Professor of Marketing

Texas A&M San Antonio

​August 2016 - December 2017

I teach an undergraduate core course on Digital Marketing where I focus on comprehension, analysis, and a holistic understanding of Digital Marketing rather than having them memorize a glossary and learn things that they will just forget the next semester. It's all about changing the way they think and the way they approach digital marketing.

In this class, students will focus on the following topics:

- Marketing Strategy

- Buyer Personas

- Buyer Journeys

- Marketing Campaigns

- Landing Pages

- A/B Testing

- Paid Search

- On-Page and Off-Page SEO

- Display Ads

- Retargeting

- Email Marketing

- Marketing Automation

- Social Media Marketing

- Content Marketing

- Content Mapping

- Mobile Marketing

- Event Marketing

- Marketing Analytics

- KPIs

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Director, Partnership Marketing

Acxiom

​November 2016 - August 2017

Brought in to Acxiom to build out and lead Marketing for the Partner Sales division at Acxiom where my team is responsible for supporting the Partner Sales team and building strategic relationships with key partners and driving growth in revenue for Acxiom’s Tier 1 clients. Worked alongside sales executives to drive strategic planning, build relationships, build media and content plans, and design GTM activities for clients and partners in Americas, EMEA, and APAC.

• Worked alongside the Partner’s Marketing leadership to develop a phased GTM plan to drive brand awareness, top of the funnel leads, pipeline growth and bottom line revenue. GTM plans included Search, paid media, print and media content creation, sales enablement, sales training and events.

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• Led the development of Acxiom Partner web properties including SEO, SEM, UX design, and mobile.

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• Key Partners: Adobe, IBM, Facebook, Pinterest, American Express, IHS Markit, DISH

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WorldWide Lead, Product Marketing, Customer Analytics

IBM - Commerce Division

​July 2015 - November 2016

First 6-months, I was asked to lead the launch of IBM’s newest analytics API, Universal Behavior Exchange (UBX). Since the launch, I have led a team of worldwide Product Marketing Managers responsible for IBM’s Marketing and Analytics Solutions portfolio across North America, EMEA, and APAC.

• Responsible for the end to end go-to-market marketing strategy and execution of UBX. This included content creation, content marketing, market intelligence, product positioning, product messaging, sales enablement, evangelism, and product launch.

• To compliment the launch of UBX, I developed and launched the UBX Business Partner joint-marketing program aimed at building joint PR, events, demand gen, content and thought leadership. This includes Partner management and sales. Partners include Facebook, SugarCRM, MediaMath, Spredfast, Vibes, Gigya, and Cake.

• Currently, I lead the launch for the IBM Customer Experience Analytics portfolio. This includes go-to-market strategy, messaging, buyer journey and narrative, sales enablement, acquisition marketing, retention marketing, content strategy and creation for a worldwide team.

• Developed the division’s Thought Leadership Initiative to further develop and promote client outreach, product education, podcasts, whiteboard sessions, customer engagement and evangelism of the IBM Marketing and Analytics Solutions portfolio to companies across the globe.

• Lead the IBM Competitive War Room for Marketing Analytics.

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• Digital Analytics Association: Corporate Advisory Board Member (2016 - Present)

• IBM Goldmine Ambassador

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Sr. Manager, Digital Marketing & Media

Harland Clarke - Retail Channels Division

​July 2013 - June 2015

​Recruited by company to design, develop and grow innovative digital marketing capabilities through acquisition and client development for Harland Clarke’s Fortune 500 clients including Retail Channels, Private Label, and Direct markets product lines.

• My first 6 months, I recovered lost YoY revenue through identifying inefficiencies in spend, media placement, and poor channel management, as well as developed best practices, and worked with IT develop web analytics tracking for each of the sites. By end of 2014, we exceeded expectations by growing online revenue (in a YoY declining industry) by 20% while growing ROI and with a 10% decrease in annual budget. We increased baseline ROI by 62%, which helped to drive growth in both topline revenue and EBITDA. This includes taking some brands out of the red for the first time in 5 years. Active hands-on media channel manager and strategic manager.

• Built and manage a high performance team that is the company shared marketing service for all online marketing channels for 50 (internal and client) sites. Top clients include Fortune 500 and Fortune 100 Retail clients.

• For each client, I use our CRM, Site Catalyst, Google Analytics, and customer data feeds to create a weekly KPI scorecard that helps me build a customer LTV report, customer SOW and market opportunity, and customer product usage analysis to determine how best to approach and grow each client. I sell them on adding additional marketing channels, tools and programs to help drive revenue.

• Deep knowledge of digital marketing, tools, data analytics and strategies, with an ability to plan, develop and execute complex multi-channel programs. Expert in launching and managing comprehensive, measureable marketing programs through internal teams and agencies. This includes: SEO/SEM, affiliate, display, email, print, Amazon, content, social media, automation and remarketing.

• Serve as company digital marketing expert, internal and external marketing consultant. Asked to speak at conferences, events, and client presentations on potential partnerships and business development.

• Active council member of the Harland Clarke Diversity & Inclusion Council

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Adjunct Professor - Marketing & Advertising

Sanford-Brown College San Antonio

​January 2013 - April 2014

​Recruited by Sanford-Brown College as an adjunct professor to teach marketing, branding, and advertising courses at the San Antonio campus. This great opportunity allows me to take my passions beyond the workplace and into the classroom. Every week, I get the opportunity to share my experiences with energetic and eager-to-learn students who want to learn real-world marketing and practices so that they can be ready for the workplace on day 1.

My classes include:

• Consumer Behavior

• Social Media Marketing

• Mobile Advertising

• Business Marketing

• Search Engine Marketing

• Search Engine Optimization

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Head of Operations & Business Development

Ninja Marketing Consultants (Co-Owner)

​April 2011 - June 2015

​Ninja Marketing Consultants LLC is a Texas based digital marketing company that specializes in creating strategic online marketing programs for businesses working locally in their market and across borders. We focus on the online marketing mix strategy to differentiate ourselves and our proprietary campaign attribution system provides maximum returns on online marketing investments. We work with clients to build and manage customized strategies and programs around social media, email marketing, search, display, analytics, web, community engagement, employee training, and sales support.

• Led sales and marketing efforts for Ninja Marketing worldwide (US, Mexico, Saudi Arabia, UAE), specifically our launch of new product offerings in new markets. This included hiring, training, and managing of quota based sales teams, managing projects and strategy for marketing team, along with managing financials and operations in these markets.

• Developed strategic partnership with Shababco Enterprises and Saudi German Hospital in Jeddah, Saudi Arabia. We became their marketing arm, social media agency, and training institution for digital marketing and social media.

• Implemented technical office in Mumbai India to assist in daily technical operations for client accounts.

• Developed Ninja Marketing social media certification classes for local businesses and corporations. As the lead trainer, goal for each training sessions was to demonstrate both the theoretical and practical applications of social media in the corporate environment and train attendees to become both social media strategists as well as hands on tactical users. The training took a holistic approach to social media and emphasized it's role within the scope of an integrated marketing strategy and it's role within companies.

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Rackspace Hosting (March 2008 - June 2013)

Marketing Programs Manager - Social Media Marketing

​July 2011 - June 2013

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Selected by management to pioneer Social Media Marketing at Rackspace, specifically targeted at engagement and conversion of Fortune 1000 Enterprise clients. My mission was to create awareness and engagement for Rackspace and elevate the voice of Promoters in order to build relationships that enable the lead-to-sales process through increased engagement and conversion.

• Lead Social Marketing programs development for Rackspace. Subject matter expert for demand generation driven through social media platforms (Facebook, Twitter, LinkedIn, Google+, YouTube) specifically around building socially integrated marketing programs in new markets. Development includes market discovery and research, resource planning and building, program planning and development, execution of program, program analytics, program integration with other departments, program training and management.

• Led the RFP and implementation process for a global social listening and engagements platform. Facilitated executive buy-in and integration of the platform with various internal teams. Developed and trained internal subject matter experts across the company on utilizing the new platform for listening, reporting and workflow management.

• Developed and launched a social thought leadership program to battle the dominance of AWS in the cloud market space. Focus on utilizing the internal expertise and building exposure and syndication channels targeted on dominating key markets that define industry thought leadership.

• Developed and lead all social selling training and materials for the sales enablement program targeted at both internal and external sales teams in the US and UK. This program seeks to enrich and empower sales reps by training them on the fundamentals of marketing and enabling them with the techniques to become self sufficient. Developed quotas and goals around the programs to drive achievement and accountability. Program has been endorsed and supported by LinkedIn corporate offices.

Marketing Programs Manager - Enterprise Segment Marketing

​February 2009 - July 2011

Manage day-to-day marketing programs in relation to Rackspace's SMB and Enterprise Marketing efforts with P&L responsibility for programs from concept, creation, build, analysis, to growth. Work closely with Creative Agency, Channel Sales, Product, Product Marketing, Finance, Legal, and Sales to express the strategies and visions of the marketing department and it's monthly campaigns and goals. This includes new program creation and development along with campaign creation for demand generation programs for both domestic and international markets.

• Manage Rackspace Marketing Tradeouts for Key Suppliers to Rackspace (e.g. F5, EMC, Brocade, Commvault, HP Symantec).

• Developed Co-Marketing and MDF Programs to further build Demand Gen opportunities with both Technology and Solutions Partners (e.g. Dell, Microsoft, F5, EMC, VeriSign).

• Developed Regional Flooding local events series to increase prospect engagement from target markets with Rackspace and its product experts.

• Developed Rackspace expert educational series using online media placement and social media to promote better the Hosting industry and Rackspace services.

• Grew hosted SharePoint from a $0 product to a $20M product in 3 years. I helped drive revenue through farming existing accounts, lead generation, as well as through partner value add sales. 

• Lead monthly rookie orientation program for all incoming Rackers for marketing department.

• Castle (Headquarters) official tour guide for Rackspace Briefing Center

Media Programs Manager - Demand Generation

​March 2008 - February 2009

Oversee external marketing initiatives for online, print and search campaigns. For Rackspace, I work with vendors to create lead generation campaigns that help Rackspace maintain their position as the leader in hosting.

• Managed a $15m annual budget for all Demand Gen activities, while exceeding month over month lead goal targets and reducing cost per lead by 30%.

• Responsible for media planning, media buying, campaign development, campaign analytics, search engine optimization, search engine marketing, budget planning and new lead generation opportunities all within the realm of building optimized lead campaigns that create month over month growth for Rackspace.

• Coordinated and managed all marketing tradeouts with reference to research, negotiation, and contracts. 

• Managed online marketing efforts for domestic and international markets including United States, Hong Kong, Australia, Canada, and Latin America

• Developed testing saturation model for marketing channels to explore growth opportunities.

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Class 37 Committee Member - Economic Development

Leadership San Antonio

​January 2012 - December 2012

Leadership San Antonio is an esteemed leadership program that brings together leaders with diverse backgrounds, values and points of view to examine the nature and inner workings of San Antonio, and discuss the issues, challenges, and problems facing our community. Each class is a select group of people who share a common desire for a life-long commitment to the betterment of San Antonio.

Leadership San Antonio (LSA) is a jointly sponsored program of The Greater San Antonio Chamber of Commerce and The San Antonio Hispanic Chamber of Commerce. It provides a learning experience for existing and emerging leaders who live and work in the San Antonio metropolitan area. Participants of the program are given the opportunity to develop an understanding of the promises and challenges facing our community.

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Partner/Business Manager

Buddha Rok (Restaurant & Lounge)

​January 2009 - June 2011

Buddha Rok is an Asian Inspired Bistro in North Central San Antonio. We stand at the forefront of the latest trends in food, music and people-watching to create what we consider "Dinertainment".

Featuring our Chef inspired dishes such as Sesame Tandoori White Tuna, Five Spice Tenderloin Medallions, Tempura Bar, and Signature Sauces we've aspired to exceed your expectations and revolutionize the way people dine and drink their spirits by creating an extraordinary experience that you will never forget.

Campaign Advisor - Online Marketing & Community Outreach

Julian Castro 2009 Mayoral Election

​August 2008 - December 2008

I advised Julian Castro during his 2009 mayoral election campaign that he won. My focus was specifically on his go-to-market strategy for his online campaign and community outreach using online marketing channels. Julian Castro was Mayor of San Antonio from 2009 to 2014. In 2014, he was appointed as the US Secretary of Housing and Urban Development.

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Marketing Consultant

Fitlogic

​August 2007 - December 2007

Managed all marketing directives for this up and coming start-up. Duties included preparing sales materials of an intangible product, website restructuring, media planning and PR event coordination in local and national markets on a strategic and tactical level. Brought in as Marketing Consultant to assist in the growth of company and the increase in attractiveness to venture capitalists with the intent to take the company public.

• Authored company marketing plan and media plan with budget of $2.4 million annually. Negotiated marketing portion of licensing agreements to Gap and Ann Taylor.

• Worked alongside Hothouse Brand Group (Li & Fung) to author brand platform and brand requirements for retailers through the company’s licensing agreement. Platforms include website, advertising, PR, marketing materials, sales associate training manuals, and POS materials.

• Developed and coordinated local grass roots multi-city tour while incorporating guerilla-marketing tactics to increase company and product awareness. Tours included television interviews, radio interviews, speaking engagements, in-store events, and invitation-only parties.

• Developed online media planning for local and national markets through banner and sponsorship placements, participation in targeted consumer blogs and forums, viral video blasts, and dedicated email blasts.

• Developed sales materials including presentations and collaterals for sales presentations to C-level executives of the targeted industries.

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Student Worker - Strategic Business Consultant

Tulane University

​2005 - 2007

Worked for Tulane University Post-Katrina as a Strategic Business Consultant for struggling and restructuring businesses in the Greater New Orleans Area. Developed and managed programs including all facets of marketing strategies, business planning, marketing materials and internal communications. Supervise teams of various sizes depending on the project, bringing in subject-matter experts as needed. Manage projects with various clients, ensuring on-time completion. Worked alongside C-level executives to execute projects.

Client Highlights

• Facilitated a client’s successful debut of a retail outlet in the Mexican market with recommendations on target market, sales operations model, and GTM plan with 12-month outlook. Decreased initial startup cost by 50% through recommendations. Project duration was 12 months. 

• Helped telecom client maintain 70% market share subsequent to Hurricane Katrina. Recommendation included competitive threat research, new operation and service models, new product positioning and advertising strategy, and new price points. Project duration was 9 months. 

• Introduced a Doggy Day Care Facility concept to the local SPCA to increase annual revenues by 80%, reposition product and service offerings to improve local image and gain new clients, and generate more service grants from government subsidizing and donations. Project was initiated within 4 months of introduction to client.

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Director of Marketing

Cavalcade Productions (Co-Owner)

​2004 - 2004

Regional producer of music-themed special events and Latin, Rock, and Pop concerts. Managed operations and project life cycle for events including contract negotiations, logistics, staffing and marketing. Maintained relationships with talent agencies and sponsors. Supervised up to 50 people per event, mostly temporary help.

• Created and nurtured relationships with talent agencies, media channels and sponsors. Negotiated agreements with media channels and sponsors to cover up-to 75% of total event expenses.

• Managed outsourced vendors for each event including radio and television advertising and copy points, and direct marketing campaigns.

• Developed direct marketing campaigns including magazine and flyer print ads, direct mail, online advertising, and web development.

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Office Manager

Mundofut

​1997 - 2000

Independent wholesaler of athletic apparel and accessories primarily from Mexico, to more than 500 retail stores in the United States with annual sales of $4 million. Managed existing customers and created new accounts. Supervised 4 sales managers, setting sales goals and training to achieve targets. Maintained accounts receivable/payable for 500 stores and coordinated daily incoming/outgoing international shipments.

• Produced $1M in new business revenue, generating annual revenue sales of $4 million through overhauled sales technique, developing best practice procedures and restructuring the sales incentive program. Assembled a highly motivated sales team to penetrate new markets and increase revenue spend with existing clients.

• Managed new business venture with national athletic apparel distributor to increase overall penetration into national chain stores and overseas markets. Project generated an increase of $1 million in sales revenue.

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Industries

Cloud & Managed Hosting

Financial Services

Marketing Consulting

Sportswear/Textiles

MarTech

Data

Insurance/InsureTech

FinTech

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Gallup Strengths Finder Top 10

Strategic

Achiever

Learner

Includer

Arranger

Positivity

Analytical

Responsibility

Futuristic

Context

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University Awards

Freeman School Rebuilding New Orleans Contest

Tulane University

May 2006

Finalist in the Freeman School Rebuilding New Orleans Contest

Boston University PharmaSim Marketing Simulation Contest

Boston University

December 2005

Winner and Record Holder 2005 Boston University PharmaSim Marketing

Simulation Contest

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Affiliations

American Marketing Association

Greater San Antonio Chamber of Commerce

Harlancd Clarke Diversity Council

Lambda Chi Alpha International Fraternity

Leadership San Antonio

San Antonio Hispanic Chamber of Commerce

Rackspace Inclusion & Innovation Steering Committee

St. Mary's University Ethics Debate Team

IBM Goldmine Ambassador

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Certifications

Rackspace Emerging Leaders Program

Rackspace Cloud University

Microsoft Office

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Tools

Omniture/Site Catalyst

Core Metrics

Google Analytics

Google AdWords

Microsoft Office

Trello

Basecamp

Salesforce

Marketo

Cvent

Radian6

Sprout Social

LinkedIn Sales Navigator

ReadyTalk

SubscriberMail

Google AdWords

Commission Junction

Tableau

PlanView

Amazon Seller Central

Amazon Marketplace

Screaming Frog SEO

JIRA

UBX

Journey Analytics

Tealeaf

Education

Tulane Univeristy - A.B. Freeman School of Business

MBA, Marketing & Management

​2005 - 2007

Boston University - School of Management

​2005 - 2006

​Attended Boston University as a displaced student during Hurricane Katrina while earning MBA from Tulane University.

St. Mary's University

BBA, Marketing & General Business

​1996 - 2001